I have a simple formula for a brand.
Just what is a BRAND?
Category: Business acumen
Employees – Customers – Ambassadors – ???
Recently, my wife said to me, "I really hate that the store I was just at valued a new customer more than me. I have been shopping there for years. What am I chopped liver?" The quip made sense to me, I personally do not care for chopped liver, but I bet there are people…
Why do you need a plan?
Remember when you could just wing it? Probably somewhere along the way, you were ahead of the curve at something. If you matured physically much faster than others of your age, then maybe you were the standout athlete in the school, without actually having to try very hard. If you are naturally good at something…
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