I was asked to present my previous open letter to the industry (by the same name) to the bicycle industry representatives attending the national ebike summit in California. Along with the presentation, I was included in a panel of other advocates and land managers to answer questions from the industry, about eMTB trail access and…
Author: Joe Vadeboncoeur
Passionate outdoor industry veteran, looking to help you with your business.
This is going to be a little bit different article for me to write, as I have never written an open letter to the industry. I would guess that I am going to see a bunch of emotional comments at the bottom of this, in both directions, and that will be at least partially justified. …
Just what is a BRAND?
I have a simple formula for a brand.
Do we NEED gravel bikes?
This is probably the most pressing question I hear in the cycling world these days. The question comes in a lot of different ways. Do we need gravel bikes? What is a gravel bike? Can't I just ride my road bike/MTB bike/CX bike...? Is a gravel bike for touring or is it for racing? What…
The future is coming, fast! And it is Electric.